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https://thegtmloop.libsyn.com/episode-2-inside-the-gtm-loop-create-demand-dont-chase-it Angi and Holly get real about early pipeline. We cover how to define an ICP, why you need at least three buyer personas, and what it takes to reach a cold contact. Hint: plan for 8 to 12 touchpoints. We unpack channel preferences, why text can beat cold calls, and how to warm specific accounts with domain-targeted LinkedIn ads. Most of all, we show how sales and marketing share signals so

Welcome to The GTM Loop Podcast with Angi Milano and Holly Glowaty. https://thegtmloop.libsyn.com/inside-the-gtm-loop-how-growth-really-works   We talk about go-to-market strategies that actually work. Real stories, honest lessons, and tactical conversations on how to sell it, keep it, and grow it.   From why growth is a loop (not a funnel), to navigating bank sales cycles without losing your mind, to turning compliance into a sales accelerator, we share what we’ve learned in

Partnership go-to-market strategies can make or break fintech startups. High-profile bank–fintech failures and fraud exposure underscore execution risk and the need for rigorous diligence and governance ( eMarketer ). Top-performing teams now tie GTM and partnerships to focused, measurable outcomes rather than logo counts ( ICONIQ 2025 ). The problem isn't that partnerships don't work: it's that fintech startups consistently make the same strategic mistakes when executing the

The fintech partnership game has completely changed. What worked in 2022 isn't cutting it in 2025, and startups that don't adapt their ecosystem strategy are getting left behind. Here's the reality: 77% of fintech organizations are doubling down on internal development (Source: BCG/QED), while Banking-as-a-Service (BaaS) partnerships face unprecedented regulatory scrutiny. Meanwhile, embedded finance is exploding: expected to hit $28.6 billion by 2029 in India alone (Source:

Why 90 Days for Fintech GTM? A 90-day go-to-market (GTM) window is optimal for fintechs that need speed, clarity, and focused feedback. Fast-moving sectors, short runways, and evolving products demand GTM cycles that are tight but actionable. The 90-day approach creates focused urgency, avoids drawn-out roadmaps, and provides early actionable data to guide further moves. Perfection is deprioritized in favor of iterative market learning. Phase 1: Diagnose & Inventory (Days 1–7