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Episode 2 - Inside the GTM Loop: Create Demand, Don’t Chase It
https://thegtmloop.libsyn.com/episode-2-inside-the-gtm-loop-create-demand-dont-chase-it Angi and Holly get real about early pipeline. We cover how to define an ICP, why you need at least three buyer personas, and what it takes to reach a cold contact. Hint: plan for 8 to 12 touchpoints. We unpack channel preferences, why text can beat cold calls, and how to warm specific accounts with domain-targeted LinkedIn ads. Most of all, we show how sales and marketing share signals so
Holly Glowaty
Nov 12, 20251 min read
Episode 1: Inside the GTM Loop: How Growth Really Works 34:55
Welcome to The GTM Loop Podcast with Angi Milano and Holly Glowaty. https://thegtmloop.libsyn.com/inside-the-gtm-loop-how-growth-really-works We talk about go-to-market strategies that actually work. Real stories, honest lessons, and tactical conversations on how to sell it, keep it, and grow it. From why growth is a loop (not a funnel), to navigating bank sales cycles without losing your mind, to turning compliance into a sales accelerator, we share what we’ve learned in
Holly Glowaty
Nov 12, 20251 min read
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